The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo Category: Creator-Led Content / Single
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client: Tecate by Heineken Mexico Category: Creator-Led Content / Single
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF Category: Platform Feature Innovation
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil Category: Promotional / Booklets, Books & Brochures
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen Category: Promotional / Physical Items
The Warhol Death Kit
Agency: BarkleyOKRP / Kansas City
Client: The Andy Warhol Museum Category: Packaging / Promotional / Campaign
PAIN
Agency: Uncommon Creative Studio / London
Client: Uncommon New York Category: Out of Home / Brand Installations & Environments
Drops of Hope
Agency: FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client: Kimberly Clark Poise Category: Design for Good
Iconic Home
Agency: BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client: Dunkin' at home Category: Craft / Art Direction
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen Category: Craft / Art Direction
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Craft / Animation
PAIN
Agency: Uncommon Creative Studio / London
Client: Uncommon New York Category: Innovation / New Ideas in Campaign Design
Mo Museum Brand Refresh
Agency: Sons & Daughters ID / Vilnius
Client: Mo Museum Category: Brand Identity / System
Little Six Good Botanical Spray-Mosquito Repellent
Agency: Shenzhen Tigerpan Design Co., Ltd. / Shenzhen
Client: Shanghai Jiahua United Co., Ltd. Category: Brand Identity / Rebranding
Forest Carbon - In Tune with Nature
Agency: Design Bridge and Partners / Singapore
Client: Forest Carbon Category: Brand Identity / Rebranding
1/4: A collection of typography from Leipzig
Agency: hanqingtang
Client: Jiangsu Phoenix Fine Arts Publishing Category: Editorial / Books
Notes on Embroidery Memories
Agency: xiongqiong+machengji / beijing + zhangshulin / Berlin + wanglizi / shijiazhuang
Client: Huashan Literature and Art Publishing House花山文艺出版社 Category: Editorial / Books
La Liberté ou L’Amour
Agency: T-Change Design Studio / Nanjing + Kinakaal Forlag / Bergen
Client: Kinakaal Forlag Category: Editorial / Books
Hybrid: Curiosity in All Things
Agency: Hybrid Design / San Francisco
Client: Hybrid Design Category: Editorial / Books
DEMO 2025 — Design in Motion Festival
Agency: Studio Dumbar/DEPT® / Rotterdam
Client: Studio Dumbar/DEPT® Category: Typography / Dynamic / In Motion
The Kolhapuri
Agency: VML India / Mumbai
Client: Kalapuri Category: Collateral / Booklets, Books & Brochures
The Hot Dog Connection
Agency: Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client: Nathan's Famous Category: Posters / Series
THE COCKTAIL, SIMPLIFIED
Agency: FLOWER SHOP / New York + RICARD VALERO / NEW YORK
Client: VIA CAROTA CRAFT COCKTAILS Category: Posters / Series
My Own
Agency: FRONTAGE inc. / Tokyo + Mainichi Design LLC / Tokyo
Client: Yokohama City Special Support School for the Visually Impaired Category: Posters / Series
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt Category: Craft / Illustration
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Innovation / Execution in Design & Branding
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Brand Identity
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland
Client: New Zealand Herpes Foundation Category: Creative Effectiveness
Wienie 500
Agency: Johannes Leonardo / New York + The Kitchen North America + Oztech
Client: Oscar Mayer Category: Creative Effectiveness
Yes, JCP
Agency: Mischief @ No Fixed Address / Brooklyn + JCPenney
Client: JCPenney Category: Creative Effectiveness
Better in Denim
Agency: Invisible Dynamics / Los Angeles
Client: Gap Category: Creative Effectiveness
Merry Birthday
Agency: FIG / New York City + Park Pictures / New York + Small Girls PR / New York
Client: Publix Category: Products
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Direct Marketing
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Film & Video
Original Forever
Agency: Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client: adidas Originals Category: Film & Video
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Film & Video
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Film & Video
Line 'Em Up
Agency: JOAN Creative / New York + WNBA / New York
Client: WNBA Category: Print & Out of Home
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Print & Out of Home
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Print & Out of Home
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Public Relations
Tiny Float
Agency: Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client: Goldfish Category: Public Relations
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Radio, Audio & Podcasts
Award:
2026 Creator Content Bronze Pencil
Agency:
Leo India / Mumbai + PepsiCo International / Dublin
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC004B
Award:
2026 Creator Content Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC005B
Award:
2026 Creator Content Bronze Pencil
Agency:
Havas Play
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Community Activation
Annual ID:
OS26_CC006B
Award:
2026 Creator Content Bronze Pencil
Agency:
Droga5, part of Accenture Song / São Paulo
Client:
CIF
Title:
Dirty Mouth Sponsorship
Category:
Platform Feature Innovation
Annual ID:
OS26_CC007B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS26_DA010B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client:
Haraku Ramen
Title:
One Noodle
Category:
Promotional / Physical Items
Annual ID:
OS26_DA011B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BarkleyOKRP / Kansas City
Client:
The Andy Warhol Museum
Title:
The Warhol Death Kit
Category:
Packaging / Promotional / Campaign
Annual ID:
OS26_DA012B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Grey / London
Client:
Stella Artois
Title:
Claustrobars
Category:
Print Advertisements
Annual ID:
OS26_DA013B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
Instagram
Title:
Button
Category:
Posters / Series
Annual ID:
OS26_DA014B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
Uncommon New York
Title:
PAIN
Category:
Out of Home / Brand Installations & Environments
Annual ID:
OS26_DA015B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
FCB / New York + Kimberly-Clark / Chicago + Weber Shandwick / Chicago + Narrative / Los Angeles
Client:
Kimberly Clark Poise
Title:
Drops of Hope
Category:
Design for Good
Annual ID:
OS26_DA016B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_DA017B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Annual ID:
OS26_DA018B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Leo UAE / Dubai
Client:
McDonald's
Title:
Taste The Familiar
Category:
Craft / Photography
Annual ID:
OS26_DA019B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Craft / Animation
Annual ID:
OS26_DA020B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
Uncommon New York
Title:
PAIN
Category:
Innovation / New Ideas in Campaign Design
Annual ID:
OS26_DA021B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Sons & Daughters ID / Vilnius
Client:
Mo Museum
Title:
Mo Museum Brand Refresh
Category:
Brand Identity / System
Annual ID:
OS26_DE016B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Shenzhen Tigerpan Design Co., Ltd. / Shenzhen
Client:
Shanghai Jiahua United Co., Ltd.
Title:
Little Six Good Botanical Spray-Mosquito Repellent
Category:
Brand Identity / Rebranding
Annual ID:
OS26_DE017B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Design Bridge and Partners / Singapore
Client:
Forest Carbon
Title:
Forest Carbon - In Tune with Nature
Category:
Brand Identity / Rebranding
Annual ID:
OS26_DE018B
Award:
2026 Design & Branding Bronze Pencil
Agency:
hanqingtang
Client:
Jiangsu Phoenix Fine Arts Publishing
Title:
1/4: A collection of typography from Leipzig
Category:
Editorial / Books
Annual ID:
OS26_DE019B
Award:
2026 Design & Branding Bronze Pencil
Agency:
xiongqiong+machengji / beijing + zhangshulin / Berlin + wanglizi / shijiazhuang
Client:
Huashan Literature and Art Publishing House花山文艺出版社
Title:
Notes on Embroidery Memories
Category:
Editorial / Books
Annual ID:
OS26_DE020B
Award:
2026 Design & Branding Bronze Pencil
Agency:
T-Change Design Studio / Nanjing + Kinakaal Forlag / Bergen
Client:
Kinakaal Forlag
Title:
La Liberté ou L’Amour
Category:
Editorial / Books
Annual ID:
OS26_DE021B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Hybrid Design / San Francisco
Client:
Hybrid Design
Title:
Hybrid: Curiosity in All Things
Category:
Editorial / Books
Annual ID:
OS26_DE022B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Studio Dumbar/DEPT® / Rotterdam
Client:
Studio Dumbar/DEPT®
Title:
DEMO 2025 — Design in Motion Festival
Category:
Typography / Dynamic / In Motion
Annual ID:
OS26_DE023B
Award:
2026 Design & Branding Bronze Pencil
Agency:
VML India / Mumbai
Client:
Kalapuri
Title:
The Kolhapuri
Category:
Collateral / Booklets, Books & Brochures
Annual ID:
OS26_DE024B
Award:
2026 Design & Branding Bronze Pencil
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Posters / Series
Annual ID:
OS26_DE025B
Award:
2026 Design & Branding Bronze Pencil
Agency:
Lola USA + Smithfield Foods + Nathan’s Famous + Red Comma Media / Madison, WI
Client:
Nathan's Famous
Title:
The Hot Dog Connection
Category:
Posters / Series
Annual ID:
OS26_DE026B
Award:
2026 Design & Branding Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
NIKKEI INC.
Title:
PLAYFUL STAMINA
Category:
Posters / Series
Annual ID:
OS26_DE027B
Award:
2026 Design & Branding Bronze Pencil
Agency:
FLOWER SHOP / New York + RICARD VALERO / NEW YORK
Client:
VIA CAROTA CRAFT COCKTAILS
Title:
THE COCKTAIL, SIMPLIFIED
Category:
Posters / Series
Annual ID:
OS26_DE028B
Award:
2026 Design & Branding Bronze Pencil
Agency:
FRONTAGE inc. / Tokyo + Mainichi Design LLC / Tokyo
Client:
Yokohama City Special Support School for the Visually Impaired
Title:
My Own
Category:
Posters / Series
Annual ID:
OS26_DE029B
Award:
2026 Design & Branding Bronze Pencil
Agency:
22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Craft / Illustration
Annual ID:
OS26_DE030B
Award:
2026 Design & Branding Bronze Pencil
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / Execution in Design & Branding
Annual ID:
OS26_DE031B
Award:
2026 The Indies Bronze Pencil
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Brand Identity
Annual ID:
OS26_ID030B
Award:
2026 The Indies Bronze Pencil
Agency:
Motion Sickness / Auckland
Client:
New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Creative Effectiveness
Annual ID:
OS26_ID031B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + The Kitchen North America + Oztech
Client:
Oscar Mayer
Title:
Wienie 500
Category:
Creative Effectiveness
Annual ID:
OS26_ID032B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + JCPenney
Client:
JCPenney
Title:
Yes, JCP
Category:
Creative Effectiveness
Annual ID:
OS26_ID033B
Award:
2026 The Indies Bronze Pencil
Agency:
Invisible Dynamics / Los Angeles
Client:
Gap
Title:
Better in Denim
Category:
Creative Effectiveness
Annual ID:
OS26_ID034B
Award:
2026 The Indies Bronze Pencil
Agency:
FIG / New York City + Park Pictures / New York + Small Girls PR / New York
Client:
Publix
Title:
Merry Birthday
Category:
Products
Annual ID:
OS26_ID035B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Direct Marketing
Annual ID:
OS26_ID036B
Award:
2026 The Indies Bronze Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Direct Marketing
Annual ID:
OS26_ID037B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Film & Video
Annual ID:
OS26_ID038B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client:
adidas Originals
Title:
Original Forever
Category:
Film & Video
Annual ID:
OS26_ID039B
Award:
2026 The Indies Bronze Pencil
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Film & Video
Annual ID:
OS26_ID040B
Award:
2026 The Indies Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Film & Video
Annual ID:
OS26_ID041B
Award:
2026 The Indies Bronze Pencil
Agency:
JOAN Creative / New York + WNBA / New York
Client:
WNBA
Title:
Line 'Em Up
Category:
Print & Out of Home
Annual ID:
OS26_ID042B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Print & Out of Home
Annual ID:
OS26_ID043B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Print & Out of Home
Annual ID:
OS26_ID044B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Public Relations
Annual ID:
OS26_ID045B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
Tiny Float
Category:
Public Relations
Annual ID:
OS26_ID046B
Award:
2026 The Indies Bronze Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID047B
